How SMS Can Help Your Insurance Business
Author: BUKA CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:
Sales
1. Get new customers
Usually, salespeople need to find clients by themselves. SMS marketing messages can help them get new customers.
- Build a potential customer database.
- Get the consent.
- Write attractive content.
- Send bulk SMS messages.
2. Resell to old customers
You can do marketing among the old customers with SMS messages.
- Group your customers.
- Send marketing content to them regularly.
Service
1. Integrate SMS messages into CRM
Currently, many insurance companies use CRM to manage their customers. A prevailing phenomenon is that when customers make appointments, they may not show up. This problem has caused inconvenience for the salesperson. They are expecting without knowing whether the customer would show up or not.
To solve this problem, you can send SMS messages before the appointment. This message can remind your customers of the upcoming meeting. At the same time, you can get their reply about their participation.
2. Reminders and notifications
If an insurance contract is running out, send an SMS message to remind the customer. If the customer wants an extension, the system can send a new agreement automatically through an SMS message.
When making a payment, send an SMS message as a notification.
There are other occasions to send notification SMS messages. As a service tool, SMS messages have wide use in the insurance industry.
3. Questionnaires
SMS messages can also be used as questionnaires to get more feedback from customers.
4. Blessings
On festivals and birthdays, SMS messages with blessings can deepen the customer relationship.
SMS Advantages
1. High reach rate
With 7.9 billion people using cellphones, including smartphones and feature phones, SMS messages can reach a large proportion of people in the world.
2. High open rate
Nowadays, you can find almost any service on smartphones. People frequently check their phones. This user habit gives SMS messages a high open-rate.
3. Low cost
If you send bulk SMS messages, the cost is low. As a marketing tool, SMS messages are effective with a small budget.
Conclusion
SMS messages can help the insurance industry in many aspects. With the use of SMS messages, the business could be more efficient. The sales volume could be higher. Give it a try, and see what happens.
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