To those merchants who are looking for an SMS marketing service, there are unlimited text marketing plans provided by SMS messaging platforms. Is this the best strategy?
There are SMS aggregators and SMS platforms. SMS aggregators are those companies that have SMS gateways and are able to send SMS messages, while SMS platforms cooperate with SMS aggregators and provide SMS messaging services to customers. Normally, the merchants are buying SMS messaging services from the SMS platforms.
To SMS platforms, if you participate in unlimited text marketing plans, the more messages they send, the less they earn. Therefore it is normal that when you reach a certain amount of subscribers, the SMS platforms will increase the price and charge you more.
Instead of the unlimited text marketing plans, it is recommended that you buy SMS plans with tiers. You have specific numbers and prices, and you wouldn’t be afraid that one day you’ll be charged more money. Since your goal now is consistent with the SMS platforms, this is a great relationship to have with your SMS provider as they are financially encouraged to help you grow your SMS subscribers and therefore bring you additional business.
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SMS alerts are a service that a business can offer to its customers to notify them of the relevant activity. For example, remind the customers of new promotion events that they would like to know, update them about the account balance, etc.
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