Text Message Marketing for Restaurant Industry
Author: BUKA CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:As a restaurant owner, text message marketing can be a good helper to your business. In this article, you'll know about the below topics:
The features of a successful restaurant business
How text messaging can integrate into your restaurant business
How can you get a text marketing campaign
You can jump directly to the topic that you're interested in.
The features of a successful restaurant business
To build a successful restaurant business, you should consider many factors. Great Food, location, service, marketing, atmosphere, and so on. Each of these factors is of equal importance.
Text message marketing is the marketing factor. Don't underestimate this factor. Even like KFC or Domino's, they spend a ton of budget on marketing each year.
How text messaging can integrate into your restaurant business
Text messaging campaigns can be very intelligent in serving the business. There are many ways to use text messages. At the bottom, a text message is a communication between you and your clients. What expression do you want to make? What message do you want to convey?
1. Attract more customers
One of the advantages that text message has is its cheap cost. With a little budget, you can reach a large number of people, introducing your restaurant and food to them. With MMS(Multimedia Messaging Service) messages, you can send vivid pictures of your food to people, attracting them to your place.
Where can you get people's phone numbers to send these messages? You can collect customers' information in various ways.
- Hold in-house events to collect customer's phone numbers.
- Build a website to require phone numbers to register.
- Hold events with other merchants that share customers with you.
There are other ways to collect. The key is being nice and fun. You also need to gain the customers' consent to send text messages to them. So, it is better that you keep the marketing campaign fruitful from the start and during the process.
2. Notify your customers
When you have a new dish, you can inform your customers by sending them a text message, or MMS message, to lure them to come and try it.
When there is a discount, for example, on Thanksgiving Day, or Christmas Eve, you can send a message to notify your customers.
When there is an upcoming event, you can also inform your customers through text messages.
There are many occasions you can use text messages as a method to communicate with your customers.
3. Doing surveys
To improve your service, you can send text surveys to your customers, and let them answer by replying to your messages. Usually, there are multi-choices listed, and people only need to type the chosen numbers. In this way, you can get customers' opinions, and better manage your restaurant.
How can you get a text marketing campaign?
There are professional SMS platforms that provide this kind of service. The well-known ones are Twilio, ClickSend, TextMagic, SimpleTexting, SMSGlobal, etc.
Buka is also a professional SMS platform that has been in the SMS industry for 15 years. It serves big and small clients in 102 countries, with the capability of serving 190 countries in the world.
Check here to know more: BUKA.
FinallyText message marketing can be effective because people check their cell phones constantly. They won't miss a single text message. Think about yourself. You would check any single message you receive. With low cost and a high open-rate, you can use a text messaging campaign as a great helper for your restaurant business.
Wish you great success with a text marketing campaign.
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