SMS text messages have been invented in 1984. Nowadays, more than 5 billion in this world are equipped with a cellphone, and this device has become a perfect tool for all kinds of merchants to communicate with them. In this way, the SMS text message has become the best marketing choice with its easy operating and cheap features.
For merchants big or small, the SMS text message is a great marketing strategy for the below reasons.
a. High reach rate.
According to statistics, more than 98% of SMS messages will be successfully delivered to the recipients. This rate is far higher than other marketing methods, for example, emails.
b. High open rate.
According to the survey, more than 90% of people will open and read the SMS message within several minutes they receive it. Since people are so close to their phones, it is natural for them to read through text messages sent to and displayed on the phone.
c. Cheap cost.
SMS text messages are very cheap. You can reach tons of people in a very close way and it only costs you very little. That’s why SMS text message marketing strategy is not only a good choice for big businesses, it is also a good choice for new and small businesses.
d. High conversion rate.
Since SMS text message is cheap and convenient, you can keep doing SMS text marketing according to your needs. And eventually, more people will be interested and know about you.
Text Message Marketing In Real Estate Industry
Text message marketing is a good marketing strategy adopted by many industries. It has been proved to be a highly effective and cost-friendly method, and nearly all brands that we’ve heard of have been using text message marketing for their business.
Real estate is real property that consists of land and improvements, which include buildings, fixtures, roads, structures, and utility systems. Property rights give a title of ownership to the land, improvements, and natural resources such as minerals, plants, animals, water, etc. The real estate industry is always a shining field around the whole world that many capitals are pouring into it.
Text messaging (SMS) gives agents, realtors, and brokers a new and valuable channel that they can easily contact and better communicate with and serve the potential buyers, thus increasing sales. In real estate, quickly following up with the prospect is crucial, and text messages can be a good helper in this industry since people react to their cellphone swiftly.
As a real estate agent or business owner, you have to stay innovative and competitive in the market. You should make the most out of every marketing channel available and use them to your advantage. Text message marketing is one channel that you shouldn’t miss out on incorporating in your sales funnel or process. Integrating it into your CRM goes a long way in supplying consistent leads to your pipeline and increasing your conversion rates.
Mailchimp is the All-In-One integrated marketing platform for small businesses, to grow your business on your terms.In the past few years, Mailchimp has launched a series of new channels and features: social publishing digital advertising, marketing CRM,
SMS text messages have been invented in 1984. Nowadays, more than 5 billion in this world are equipped with a cellphone, and this device has become a perfect tool for all kinds of merchants to communicate with them. In this way, the SMS text message has b
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