How Can SMS Message Be Helpful to Social Media Apps
Author: BUKA CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:In this article, you'll know four ways that SMS messages can help social media apps. They are:
1. SMS Verification
2. SMS Notification
3. SMS Marketing
4. SMS Alerts
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SMS messages are for communications between people. This technology appeared in 1992.
With the development of the mobile Internet, social media apps have become popular around the globe in the first decade of the 21st century.
People use social apps to communicate with each other, while a small part of people still uses SMS messages.
So, as two competitors, how can SMS messages be helpful to social media apps?
1. SMS Verification
When a user registers for a new account or login into a different device, to verify the identity, the social app can send a verification code to the user's phone.
When the user receives the code, it is required to input that code into the app. So the app can make sure it is the same person.
To the app, new users must use a valid phone number to register. With a valid phone number, the app can do follow-up marketing to that user.
2. SMS Notification
People using social media also need to be notified of all sorts of information. It is a good way for the app to build connections with its users.
If you are not log in, and somebody sends you a message in the app, the app can send you an SMS message to your phone, telling you about it. So you would open the app and check for it.
If a new account follows you, the app can also send an SMS message to inform you about it.
If you get a new like, thumbs up, comment, or any change, the app can send you SMS messages to notify you, increasing the user activation. 
3. SMS Marketing
SMS messages can also be for marketing.
The social apps can send SMS messages to new people, to attract them to use the apps.
The apps can hold activities online with other merchants. People can take part with their phone numbers. In this way, the apps can get new phone numbers to send further marketing SMS messages.
The apps can also send marketing messages to their current users, asking them to invite friends who haven't take part to join the social media.
4. SMS Alerts
SMS alerts are for emergencies.
If someone else logs in to your account and failed, the app can send an SMS alert to you.
If your account has not logged in for a long time, the app can also send an SMS alert to warn you about it.
Any urgent issues can be informed to you by SMS alerts.
See, SMS messages can be helpful to social media apps. It can be a supplemental tool for social apps to better serve their users and business.
As a merchant, always remember to get the user's consent before you send any of the above SMS messages to them.
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