The Atlanta-based small business marketing service company Mailchimp, which has been expanded from email into social media, search engine advertising, and even postal mail, is adding another marketing way for its customers to expand business: text messaging (SMS).
In January, Mailchimp had acquired Chatitive, a Seattle company providing tools for sending both automated and human-driven text messages for marketing, support, and other types of communications, and has integrated SMS service into its business, as a supplement of its marketing methods.
The reason that Mailchimp acquires Chatitive is that the customers Mailchimp serves have been asking for SMS service, with some of them already using other SMS services to connect with their customers. SMS is a lot more direct and synchronous. SMS marketing is just a great promotion method for business.
From time to time, SMS has shown its magic power gradually. Not only more merchants have gained benefits from this marketing method, but also more customers are more accustomed to this marketing way. With an email slide silently into an inbox, SMS obviously can make more noise on people’s phones.
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The Atlanta-based small business marketing service company Mailchimp, which has been expanded from email into social media, search engine advertising, and even postal mail, is adding another marketing way for its customers to expand business: text messagi
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