SMS Message VS Push Notification
Author: BUKA CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:SMS message and push notification are two different forms of message. The SMS message is sent to people’s phones, whether it is a smartphone or not. Push notification is sent by a particular app, and it can only be received on a smartphone.
Advantages of push notification
One of the advantage about push notification is that it can be less intrusive than SMS messages. It can be sent to the recipient without interrupting their current activities.
The minute the app is downloaded by the user, the user has opted-in to receive push notifications. No need for extra consenting steps.
Compared to text messages, push notification is far less restricted by the government. There is more room for creation.
Strength of SMS message
SMS messages can be received by cellphone directly, without installing extra apps. It can also be received by any cellphone, regardless of smartphone or not.
SMS messages can reach far more recipients than push notifications. Companies that use SMS messaging marketing can just add new phone numbers as their potential customers.
Many push notifications are left unread or simply turned off by the users, while the open rate of SMS messages can be as high as more than 90%.
In conclusion, to best make use of your marketing campaign, you need to understand the different features of these two message forms, and use them in the right way.
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