1. Grow Your List
The most important thing for the merchants is to dedicate enough to grow the subscribers's list.With engagement rates of more than 95%, your text list should be the priority for getting opt-ins.
2. Give Exclusive Offers and Promotions
Once you get subscribers, offer them exclusive offers and promotions to keep them engaged. Due to high engagement rates, mobile SMS marketing should be prioritized above other channels to connect with contacts.
3. Keep a routine
How often will you be texting your contacts? The cadence of a text sends may depend on the type of organization you run. A nonprofit might only send texts once a quarter, while a real estate agent might send daily texts to hot prospects who are in "buy" mode.
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4. Add a Call-to-Action
Don't send SMS messages just to send SMS messages. Make sure the text provides value to the recipient. Almost all text marketing messages should include a Call-to-Action (CTA).
5. Analyze and Iterate
While some best practices work for almost any type of business, it’s better you monitor and analyze your data to see how your particular market responds to the campaigns you send.
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