mobile text marketing|How Mobile Text Marketing Works
Author: buka CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:Since almost everyone has a cellphone, mobile text marketing can be a highly effective form of mass marketing. Unlike emails that can be ignored in a mailbox for days or even weeks; text marketing has high open rates. This means that with most people checking their phones for new messages or news many times a day, a text marketing campaign can reap immediate exposure and feedback. SMS marketing is also an inexpensive form of marketing to start.
Mobile text marketing has the highest open rates of all social media platforms because it uses highly engaging content to encourage customers to opt-in for the message. By opting in, customers can get special discounts and coupons designed for an established subscriber base, which can motivate customers to interact, not just for the short-term but for long-term engagement with future campaigns.
Marketers can benefit from instantaneous delivery of individualized messages to hundreds of recipients. Since over 95% of consumers have cellphones, there is a higher response from texts than from emails. Emails can get ignored in inboxes, taking days for a response. But most people will check a new text message immediately. Depending on how engaging the content happens to be, the recipient may decide to subscribe in real-time.
To get the benefit attached to any message, the recipient has to actively choose to accept the message and its contents or opt-in. Once recipients turn into subscribers, mobile text marketing allows campaigns to diversify their strategies. In the long run, opting in creates an opportunity for marketers to increase their relationships with subscribers with immediate benefits and long-term brand-building.
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