Shopify is a great platform that provides trusted tools to start, grow, market, and manage a retail business of any size. To expand your business on Shopify, just be familiar with below 4 tips of SMS marketing:
1. Understand what is SMS marketing
If you are new to the world of text marketing, you need to learn the terminology used so you can understand how it works. The three most important terms you need to know are SMS marketing, Keyword, and short code.
2. Figure out a workable marketing strategy
Don’t sign up for SMS messaging and start blindly sending off texts. You need to develop a strategy first. Determine what the goal of sending the message is. Why are you sending it? What action do you want recipients to take? How will your message benefit them? Is your text something they would actually want to receive?
3. Cooperate with the right SMS platform
Several SMS platform providers choose from, so how do you know which one you should use? As a Shopify store owner, you need a platform that is designed to meet your unique needs.
4. Be familiar with CAN-SPAM and TCPA Acts
The CAN-SPAM and TCPA Acts define what messages businesses are allowed to send consumers, and when they are allowed to send them. You need to get the customers’ permission to send them SMS messages, written consent of the customers is required. It’s no joking if you ignore the law.
Now, you’re ready to take off!
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Normally when we talk about SMS, we are talking about short message. And short message can divided as P2P or A2P message.
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