text marketing campaigns|9 Principles For Successful Text Marketing Campaigns
Author: buka CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:1. Get receivers’ approval
It is important that you play by the rule. To do marketing among potential customers, you need to get their permission first, or they’ll feel uncomfortable about your message, which will harm your brand.
2. Be short and clear
A text message can only write 160 characters, and it is important to keep your message short and clear, so that it’s easy to read. It’s also better with a clear call to action.
3. Find the right timing
When is the right timing to remind the customers that the goods they add in the shopping chart are having a discount? What are their shopping habits? Send your message at the right moment.
4. Be funny
Life is fun, so be funny with your messages!
5. Provide values
Make sure the information in the message has values to your customers. Don’t make them regret receiving messages from you.
6. Customize the messages
People like to feel special, just customize your message content based on specific customer groups.
7. Provide time-sensitive offers
One benefit of SMS messages is that people read it quickly. Therefore you can offer them time limited discount, and this could be an effective promoting strategy.
8. Monitor customer engagement
It’s quite essential that you monitor customer’s feedback and improve your marketing strategy accordingly. That’s the point of feedback and reflection.
9. Combine with other marketing methods
Besides SMS messaging, you can use email and social media as a marketing portfolio. In this way, your marketing can make its best use.
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