Whistle, an artificial intelligence-based mobile marketing platform. It is located in India and is proud of its AI-based market analysis tools.
Here are the features of Whistle's SMS marketing product.
1. Post Click Analysis
The post-click analytics help create, nurture and tailor the campaign to reach out to the right audience. Campaign reports are based on the data that are enriched with deep insights. Whistle has a better understanding of data analytics and further helps customize the campaign for better prospects. With this analysis, you can further enhance user engagement with SMS.
2. Insight Protocol
To catapult a campaign beyond mere execution, Whistle’s intelligent insights can help gauge the campaign efficiency of the brand. Insight Protocol helps utilize the data resources wisely and extensively. These insights are populated on the dashboard for quick reference and optimization.
3. Performance Visit
Satisfying performance is measured with the increase in the scale of campaign conversions. A marketer can choose to visit the performance scale at any point in time. A performance visit helps understand how closer you’re to the campaign objective.
4. Click-Through Rate
CTRs gauge your campaign performance and the user engagement rate. Whistle populates the click performance in real-time enabling you to take control of the deliverables. Greater the CTR better the ROI.
5. Required Cost Per Action
Set your target CPA and keep a tab on the spending & returns for instant insights. This feature will give you an instant insight into your campaign’s profit navigation.
6. Retargeting
Retarget the audience who have shown interest in your content through a click. Reach out to the audience who matters to you. This feature will help you create a sampling database to do a dipstick analysis and further scale up the results.
7. Content-Based Performance
Whistle makes A/B testing possible for the SMS content performance. Try multiple SMS content for the same campaign and gauge your response.
8. Launch Based Performance
Whistle will help you understand the performance of the campaign basis the time of the campaign execution. For example, you might be surprised to know that a campaign executed at 10:30 am is giving you better conversions than the campaign executed at 1:30 pm.
9. Data-Based Performance
Whistle with its inbuilt intelligence will analyze the performance of your different data sets. Use this feature to compare the efficiency of your different databases. Post this, optimize the cost of the campaign, by choosing the dataset that is better performing than the rest.
Seems like a thorough introduction. Go to their website to know more about Whistle.
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