What is Twilio?
Twilio is a leading platform which provides communication service that based on the cloud. It provides companies with communication channels like video, SIP trunking, SMS messaging, and voice calls.
The biggest feature of Twilio’s service is its omnichannel communications hub for companies, that can customize client interactions throughout the whole customer journey. In this way, the retention rate of customers can be 91% higher than those who don’t adopt Twilio’s omnichannel strategy.
What is push notification?
A push notification is a message that sends to you by apps you installed on your phone. The app should get your permission to push notifications to you. The notification can be pushed without the app running. The content of a push notification is usually about the app, which can be updating news, new products, new events, new selling activities, or general interesting news.
As an app company, push notifications allow you to effectively follow up and engage with your customers. It is a convenient way for you to build connections and relationships with your customers. Compared to SMS messages, push notification is more lengthy, which can contain more information. And it is less regulated by the government about its content.
Two APIs are needed to assemble push notifications: One is the notification API, and the other is Push API. The former allows the app to display system notifications to the user, while the latter allows service staff to deal with Push Messages from a server, despite the app is not active.
What is twilio push notifications pricing?
Below prices are got from Twilio’s website, please refer to:
6 usages of Twilio push notifications
Order confirmations
Send order confirmations for deliveries.
Lead alerts
Notify sales agents via push notification when a lead comes in, so they can engage with the customer right away.
Subscription-based notifications
Let volunteers and supporters sign up for upcoming events, and notify them according to their preferences.
Incident alerts
Notify on-call engineers on their preferred channel when an incident occurs. Use many different channels to make sure everyone gets the message in time.
Appointment reminders
Reduce no-shows by sending confirmation messages from CRM and reservation systems.
Dispatch notifications
Make sure employees out in the field always have up-to-date information. Send dispatch notifications via push notifications.
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