Why Is Bulk SMS Effective in Cross-border E-commerce?
Author: BUKA CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:The competition is global. This trend makes your product is competing with other products in the world range.
So, if you decide to do business outside your country, the first problem you will encounter is:
How do you find customers in a strange place?
To solve this problem, bulk SMS is a solution.
How so?
There are 3 reasons.
1. Bulk SMS can reach a large number of people instantly.
The mobile network covers wider than the Internet. This feature gives SMS messages a high-reaching capability.
According to statistics, 7.1 billion people in the world in 2021 be using mobile phones, including smart and feature phones. In 2025, this number can be as high as 7.49 billion. The numbers prove that SMS messages have a high reaching capability to customers in the world.
2. People check SMS messages quickly.
98% of people will open their SMS messages. 90% of people will check their SMS messages within 3 minutes. The rates show that your SMS messages have a high percentage of being read by the receivers.
3. The spending budget is low.
Based on the standard pricing of a leading company in the US, the cost of 100,000 local SMS messages is 7500 dollars. This pricing is available to both big and small businesses.
Therefore, bulk SMS can help you reach many people within a short time, and your message is almost surely conveyed.
And the cost is affordable.
Other than expanding the customers, bulk SMS can also improve the repeating sales.
1. Shopping cart abandonment.
79% of possibility that people would abandon the items in their shopping carts. With an automated SMS message, you can reverse the situation by gaining profits.
At the minute people abandon, send an SMS message with a discount for buying that item. But remember, you shall consider this discount according to your promotion campaign. If people know you will offer a discount to any item they abandon, they would surely abandon every item and get the discount.
2. Holiday sales.
On holidays, you can think up promotion activities and send bulk SMS to your existing customers. This way can increase sales hugely.
3. New products launching.
If you launch a new product, you can send it to your customers, better with a picture on it.
4. Referral discounts.
You can promote with a referral plan by offering discounts to the existing customers that recommend new customers.
You can send bulk SMS to inform your existing customers.
Conclusion
Using right, the bulk SMS can help your e-commerce business a lot in a new country. Set up a delicate bulk SMS campaign, and you'll see the magic happen.
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