SMS in the Digital Time
Author: BUKA CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:
The world has become a digital world for a long time. SMS plays an even more crucial part in it than before.
One reason is that the number of cellphone users around the world has increased much. According to statistics, 7.9 billion people on the planet have a cellphone. In the future, this number will be higher. This fact makes SMS messages a natural communication tool for all the merchants in the business world.
With the development of the mobile network, you can send SMS messages to anyone anywhere in the world. The mobile network is more stable than the Internet. The covering range is also larger. This feature enables SMS messages to reach far more people in the world than the Internet.
In a digital world, SMS messaging combined with the Internet can provide an intelligent service to the market. There are 2 main features of today's SMS messaging.
Automation
One of the strongest features of SMS messaging in a digital world is automation.
In the current market, the SMS provider can send SMS messages automatically to the users, based on the reply information sent by the users, or the customer relationship management system.
The SMS messaging service can be integrated into the CRM system. With presetting, the system can send SMS messages to the users automatically.
It could be under the below circumstances.
- E-commerce:
2. When the customer abandons an item, send a discount offer through SMS messages.
3. When there are new products launching, send the product information.
4. When the customer makes a payment, send an SMS message to inform the customer.
- Sales:
2. Send regular SMS messages to the existing customers to cultivate customer relationships. It could be the industry news, the upcoming events, the webinars, and so on.
3. Send invitations to potential prospects, inviting them to participate in company activities.
- Logistics:
For example, the sending out time, the locations during the process, and the delivery time.
2. Some emergent circumstances, for example, the possible delay due to the bad weather.
- Social apps:
2. "You have 21 new friends invitations!"
3. "Say hi to 300 people you may be interested in."
- Game apps:
2. "Try and get the new dragon skin!"
3. "Your friend ** has sent you an invitation."
Interaction
Another strong feature of SMS messaging in a digital world is interaction.
SMS messaging is a communication tool. In the business world, SMS messaging is more used by merchants to approach their customers.
One-way approaching is useless. Interaction is what makes things tick.
Consumers nowadays expect more humanized and intelligent services. If you can provide them with flexible and good service, they will feel good about your brand image.
With automation, the SMS system can reply to the customer's message accordingly. It could reply based on the keywords.
Based on the automation, the interaction will make your service effective and instant.
Conclusion
Automation and interaction are the two key features of SMS messaging in a digital time. With the development of technology, the way that the merchants communicate with their customers with SMS messages will evolve accordingly.
As a relatively traditional technology, SMS messaging is getting more alive in the digital world.
No matter what size business you own, try it, and feel the magic by yourself.
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