SMS marketing service is one of the many mobile marketing channels. It is the process of sending promotional text messages to target audiences. SMS marketing service mostly delivers messages on the latest updates, time-sensitive offers, product launches, alerts, notifications, and any other form of promotional information.
With a simple click, an SMS marketing service can reach a large number of potential customers. It’s no surprise that successful businesses regard text message marketing as a proven marketing tool to increase revenue and build customer loyalty. According to the survey, up to 98% of text messages are opened by receivers, which makes text message marketing campaigns a relatively high open rate compared to email marketing.
Top 3 advantages of SMS marketing service:
High Conversion Rate
According to the statistics, SMS, or text message, is still leading the game which has a high conversion rate. Clients are more willing to take action on offers and promotions through SMS than via other marketing channels like emails or so.
Low Cost
SMS marketing is a very affordable option and bulk SMS service is the key. This allows businesses to reach out to thousands of people in an instance. Compared to other channels of marketing, billboards, television ads, mobile ads, SMS marketing is a budget-friendly option with a greater audience reach.
Large Reach
There are 3.5 billion smartphone users around the world. The average smartphone user checks their devices 63 times a day. The vast market of smartphone users is reachable.
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