Text message advertising means sending text messages or SMS messages to potential customers by the merchants for advertising purposes. Although text message has existed for more than 3 decades, text message advertising still has many advantages compared to other advertising methods.
Large number of users. There are 5 billion cellphone users on this planet, far more than users of the Internet. People may not have access to the Internet, however, they would have a cellphone for most of the chance. High reach and open rate. Cellphone users would definitely receive the text messages sent to their phones. According to the survey, there is more than a 90% chance that people would open a text message within several minutes they receive it. For emails, the open rate is around 50%. Low cost. A text message is very cheap compared to other methods. For dozens of dollars a month you can send text advertising messages to unlimited users. How powerful is that? It may not be so cost-friendly as for other advertising methods.
Whether you have a new or old business, a big or small business, text message advertising could be a must for you. Text messaging may be traditional, but even today, it still is one of the best advertising methods in the world.
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