Bulk SMS advertising is constituted by SMS messages. The merchants use bulk SMS messages to do SMS advertising, to send potential customers SMS messages to promote their brands or invite customers to participate in newly coming events.
Bulk SMS messages are sent by bulk SMS gateways. You can get this service from SMS marketing platforms. Compared to other marketing methods, Bulk SMS advertising is the cheapest method for you to reach thousands of people in the palm of your hands. And the open rate of an SMS message is more than 95%. With more than 5 billion people own a cellphone, bulk SMS advertising can be very effective.
Bulk SMS advertising can let you make direct contact with your audience, providing them with information about events, discounts, and promotions of your business. However, due to it is a massive sending, it is hard to customize the content that you send to each different customer. Your conversion rate is lower since bulk SMS messages can not make people engaged.
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