7 SMS Marketing Advices from Twilio
Author: buka CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:With 65% of marketers reporting that SMS is a very effective marketing tool, you’re bound to try it out. So, to get your SMS marketing programs off on the right foot, consider these 7 best practices:
1. Get permission!
It is important to get the receiver’s permission before you send any message to them, and this is required by the law. People don’t want to receive messages from a business that they don’t know about.
2. Consider a unique, brand-friendly shortcode.
Shortcodes are 5 or 6-digit phone numbers specifically made for commercial use and mass mobile communications. These numbers are optimized for marketing, which is individually approved by wireless carriers for marketing, so your messages won’t be blocked.
3. Be clever, concise, and compliant.
Fully use the chance that the receiver gives you to send them an offer they can’t refuse or information that really matters. If done correctly, your customer may give you the same attention level as a text received from a friend.
4. Associate the right keywords with your business.
In addition to simple messages and shortcodes, you should choose contextually relevant keywords—a word or phrase users will text to the shortcode you’ve provided to encourage them to connect with you.
5. Have a conversation and respond in real-time.
By sending a text message, you’re making a personal connection with your customers. To keep them engaged, you’ll want to use an auto-responder to instantly and automatically send personalized, follow-up text messages.
6. Measure what works.
Smart marketers know how their campaigns are performing and can prove their ROI. If you have the right SMS solution, SMS marketing offers a direct, measurable, and trackable marketing channel.
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7. Go global, but deliver locally.
Choose an SMS provider able to scale and grow with your mobile marketing efforts, and one that can send the highest volumes of text and picture messages in the least amount of time. And your provider should be able to automatically deliver your messages to your audience at the right time in the right time zone.
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An SMS alert is a message sent by merchants or organizations to mobile phones or devices, to notify something to the receivers.
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