Twilio is an American cloud communications platform as a service (CPaaS) company based in San Francisco, California. Twilio allows software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs.
Twilio’s global carrier can reach for reliable SMS notifications anywhere in the world. SMS is delivered through local phone numbers, short codes, and sender IDs in over 150 countries.
Twilio can send push notifications to iOS & Android devices (APNs, GCM, FCM) and web browsers through a single API.
SMS Notifications are out-of-band text messages sent in response to events or transactions which occur somewhere else. While often used as a marketing tool to increase the percentage of returning visitors, SMS notifications are very useful for organization and public safety purposes as well.
Twilio has quite a few products that ease or automatically provide SMS Notifications for events or transactions. Twilio's Notify product has the SMS channel built-in, and can also push notifications to smartphones and browsers as well as messaging apps. See more of the ways Notify is employed.
Alternatively, Programmable SMS allows you to roll your own notifications using SMS as the delivery channel. We have some examples on our documentation site showing how to use it for server exception notifications, ETA Notifications, and marketing notifications.
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If you are looking for good marketing methods to promote your business, there is a great method that I would like to recommend to you: SMS text marketing.
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As we know, SMS marketing has become the most effective way of promoting the brand as well as connecting with clients. That’s why WeChat, Alibaba, Amazon, Apple, Facebook, Twitter, Instagram, Line, etc, are all using SMS marketing as their first marketing