What Are We Talking When We Talk About SMS?
Author: buka CHINA SKYLINE TELECOM CLOUD SMS PLATFORM Release time:Since its first appearance in 1992, SMS has been in this world for 29 years.
It is traditional and old, in today's eye of view.
Firstly, people send text messages to each other. Because people are social animals, they are eager to connect.
SMS message once was a great tool for people to get connected.
When social apps were invented in the late 2000s, people were happy that they can send millions of messages to their friends without a cost.
Most of them abandoned SMS. But not all of them.
Suddenly, people started to receive SMS messages from different merchants.
Merchants started to send commercial SMS messages to customers.
They found SMS messages are a good way for them to communicate with customers since everyone has a cell phone.
And people don't need to install any app to receive a message.
Gradually, SMS messages have become popular again.
More than popular, it is powerful.
7.1 billion people have a cell phone.
98% of people will read their SMS messages.
The data has proved the commercial value of a single SMS message.
TWO
As a merchant, to know the power of SMS messages is thrilled.
It is not easy in real life.
To send SMS messages to the customer, you need people's permission to receive your messages.
You need to provide value to them.
And constantly.
If people don't feel like receiving your messages, they can quit anytime.
And you'll lose a customer.
You must be very careful about what you would like to say to them.
If you did it right, you will get more customers.
People will recommend your product or service to their friends.
What value can you possibly provide to your customers?
It could be discounts, vouchers, event reminders, birthday wishes, special offers, logistic notifications, payment status, etc.
And SMS can do more.
Do not contact your customers too often.
Four times a month is good.
You'll get better at communicating with your customers.
And then you'll witness the power of SMS.
THREE
I am a 26 years old girl working as a writer.
I receive around 3-4 commercial messages a day.
Usually, the content is alike, inviting me to participate in all sorts of promotional activities.
I will check each message and choose to participate in the activities I'm interested in.
A few days ago, a famous milk tea brand was celebrating its 6th anniversary.
I noticed the activity in one of their physical stores, but I didn't participate.
The store was crowded, and I didn't want to waste my time waiting in line.
Two days later, I received a message from that brand asking me to participate in their promotion activity with a link provided.
I clicked and participated.
It was the last day of that promotion activity.
This is a good example to show how customer behavior can be changed with a single SMS message, and how SMS messages can improve sales.
FOUR
The SMS message is an undervalued marketing tool.
Some merchants still do not know about it.
Some merchants may have different concerns. Will it work? What if it is not working? What about the possible loss?
The good news is, the cost of SMS messaging is low.
That means you can give it a try with a little budget.
This is another advantage of SMS. It is cheap compared with other marketing methods.
Give SMS a try with a small budget.
Test yourself whether it works or sucks.
FIVE
In 2020, the A2P messaging market was 62.1 billion USD.
In 2025, this market will grow to 72.8 billion dollars.
The messaging demand on the market is still high.
More merchants will join the SMS world.
Are you in?
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