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A Short Introduction of Text Marketing

Author: buka   CHINA SKYLINE TELECOM CLOUD SMS PLATFORM   Release time:

Text marketing is the most popular and powerful way to promote business in different industries. Many merchants nowadays choose text marketing as their first choice for advertising, a customer connecting, events reminding, and so on.

A Short Introduction of Text Marketing

With more people using cell phones, text marketing is an effective way to promote business. Some places may lack the internet, in this case, text marketing is a better promoting choice compared with the internet.

According to statistics, text messages have a high opening rate of 90%, which is great proof indicating that text marketing has great power in advertising and promoting. With its simplicity and convenience, no wonder it has become a popular choice for merchants to promote.

There are many scenarios for text marketing. Retails, restaurants, schools, organizations, etc. With just a click, a huge amount of text messages will be sent to the users simultaneously with delicate content. Its low cost also makes text marketing the favored choice by the merchants and organizations. 

Here is a typical way for text marketing. First, companies craft a message and create a strategy for text marketing. Then they send out regular updates to subscribers. It is also possible to pay for a list of potential consumers. For those themselves who volunteered their cell phone numbers, it is more likely they would like to receive marketing materials, so it's best to use email or in-store promotions to build a list of customers. Companies can adjust the content or the frequency of their text marketing based in part on customer feedback.

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