When your text message didn't send out successfully, a notification will be sent to you, indicating that your messages fail to send. Usually, there are below common reasons for this.
a. Invalid Numbers
It is the most common reason that text message delivery can fail. If you send a text message to an invalid number, it won’t be delivered. A notification will be sent to your phone informing you that the entered number was invalid.
If you want to deliver to landlines, it cannot receive SMS messages, either.
b. Text Message Filters
There are filter systems to block SMS spam, which is mainly A2P message that sent from mass texting applications. So if your message is an A2P message, it may be filtered and failed to be received.
c. Routing Factors
There may be a chance that some SMS messages sending to a particular network provider that doesn’t provide a routing service. In this case, the delivery of the message may fail.
d. Incorrect Encoding
Please remember to always write your SMS messages under the correct Unicode of your country, which requires your SMS message carrier is under the correct Unicode. If the Unicode is incorrect, your SMS message may fail.
e. “Long Code” Text Messaging
If you are using a “long code” server to send your SMS messages, which is originally for private users to send SMS messages, and there is a limitation to this type of sender. You’re allowed to send a limited number of SMS messages a day. So if you’re sending a large number of SMS messages each day using the “long code” service, you may fail to send them.
A “short code” service that is designed for merchants and organizations to send a huge number of SMS messages to many people at the same time.
Shopify is a great platform that provides trusted tools to start, grow, market, and manage a retail business of any size. To expand your business on Shopify, just be familiar with below 4 tips of SMS marketing:
Nowadays, more and more people are participating in e-commerce, especially due to the rapid development of international logistics, cross-border e-commerce is becoming more and more popular.
SMSBump is a robust E-Commerce app for SMS marketing and automation that recovers revenue, boosts marketing ROI, and grows Shopify stores’ business.
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