Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments—including marketing, sales, commerce, and service—a single, shared view of every customer.
The clients’ data are all stored in the Salesforce marketing cloud. It connects data of different Salesforce products, to better use the data to do marketing and serve the clients. Clients can track the data and trigger activities that connect interactions across Salesforce sales cloud, Salesforce service cloud, and other Salesforce products.
In Salesforce, Mobile Studio is a specific tool for SMS marketing. The clients of Salesforce can use Mobile Studio to send bulk messages to its customers since the customers’ data are stored in the Salesforce marketing cloud. In this way, it is very convenient for merchants to use Salesforce to do marketing with their customers.
What are the strengths of SMS marketing?
Alerts
Event interactions
Event messaging
In-store promotions
Mobile marketing opt-ins
Personal interaction
You can learn more about how to use Mobile Studio in the Salesforce help center.
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